ULTRAGLIDE F1

A pen is not a pen. It is a system for translating thought into reality. The challenge was to architect a new reality for a common object. The client didn't need a commercial; they needed a transmutation. My architectural solution was to deconstruct the very essence of 'speed'—not just as a velocity, but as an ideology of precision, power, and dominance. I fused the genetic code of Formula 1 with the minimalist form of the pen. The result is not a film. It is a pure, visceral, and formidable argument, built entirely in CGI: that this is not just a tool for writing, but a weapon for winning.