Mahindra 4xplorer
(2025)
Description
This project was a cinematic study in forging a brand's archetypal identity. The mission was to deconstruct the core attributes of the Mahindra brandpower, resilience, and a spirit of adventure and re-architect them into a formidable, emotionally resonant visual narrative. Every shot was designed and built in a full CGI environment, allowing for a level of cinematic control and mythic power that is simply unattainable through traditional filmmaking. This is not an ad; it is a brand's soul, made manifest.
ROLE
Creative Director
, Production
, Editor