Mahindra 4xplorer

(2025)

Description

This project was a cinematic study in forging a brand's archetypal identity. The mission was to deconstruct the core attributes of the Mahindra brandpower, resilience, and a spirit of adventure and re-architect them into a formidable, emotionally resonant visual narrative. Every shot was designed and built in a full CGI environment, allowing for a level of cinematic control and mythic power that is simply unattainable through traditional filmmaking. This is not an ad; it is a brand's soul, made manifest.

ROLE

Creative Director

, Production

, Editor

Process